California Sunshine
09-29-2004, 11:30 PM
Linda (Frisco) thought you might find this interesting!!
SAN FRANCISCO (Reuters) - San Francisco renamed its most storied sports stadium "Monster Park" in a deal that trades $6 million from an electronics cable company for the name to Candlestick Park.
"It's a only-in-San Francisco-name and San Francisco prides itself on being different and this is just another example of us standing out in a crowd," said Sam Singer, spokesman for the San Francisco 49ers football team that plays at the stadium.
The name comes from its new sponsor, Monster Cable Products, a San Francisco-area company which sells audio cables such as those connecting guitars to amplifiers.
"Monster has always been an unusual name. But at least within the consumer electronics industry it's a famous name," Monster Vice President David Tognotti said Tuesday in an interview.
Monster Cable beat out other suitors for the naming rights including Oracle Corp, Wells Fargo and Macromedia .
The stadium, located between the airport and central San Francisco, has a rich history. Baseball legend Willie Mays set National League records for the San Francisco Giants before the team moved to a stadium closer to the city center.
Pope John Paul (news - web sites) II once preached a mass to the faithful, and the Beatles played their last regular concert there.
San Francisco first sold the stadium naming rights to 3Com in 1995 for $900,000 a year in a deal that ended in 2002.
The Giants baseball team played their last games there in 1999. The Giants have a $53 million naming rights deal with SBC at their new stadium that lasts until 2020.
Under the Monster Park deal, the city of San Francisco will split the $6 million evenly with the 49ers football team, Singer said.
SAN FRANCISCO (Reuters) - San Francisco renamed its most storied sports stadium "Monster Park" in a deal that trades $6 million from an electronics cable company for the name to Candlestick Park.
"It's a only-in-San Francisco-name and San Francisco prides itself on being different and this is just another example of us standing out in a crowd," said Sam Singer, spokesman for the San Francisco 49ers football team that plays at the stadium.
The name comes from its new sponsor, Monster Cable Products, a San Francisco-area company which sells audio cables such as those connecting guitars to amplifiers.
"Monster has always been an unusual name. But at least within the consumer electronics industry it's a famous name," Monster Vice President David Tognotti said Tuesday in an interview.
Monster Cable beat out other suitors for the naming rights including Oracle Corp, Wells Fargo and Macromedia .
The stadium, located between the airport and central San Francisco, has a rich history. Baseball legend Willie Mays set National League records for the San Francisco Giants before the team moved to a stadium closer to the city center.
Pope John Paul (news - web sites) II once preached a mass to the faithful, and the Beatles played their last regular concert there.
San Francisco first sold the stadium naming rights to 3Com in 1995 for $900,000 a year in a deal that ended in 2002.
The Giants baseball team played their last games there in 1999. The Giants have a $53 million naming rights deal with SBC at their new stadium that lasts until 2020.
Under the Monster Park deal, the city of San Francisco will split the $6 million evenly with the 49ers football team, Singer said.