JJT
06-08-2004, 07:45 PM
Prison Inmates Design 'Brak Outt' Clothes
Clothing Line Should Be In Stores This Fall
UPDATED: 12:17 PM EDT June 8, 2004
KANSAS CITY, Mo. -- Inmates at the Lansing Correctional Facility are getting into the fashion business with a line of clothing called "Brak Outt."
Its creators say the clothing line is designed to change lives -- not get them out of the big house. Convicted felons who remain behind bars, including James Anderson and Kohler Jeffries, worked together to design and create the clothes.
With the help of former University of Kansas basketball star Alonzo Jamison, who is orchestrating things from outside the prison walls, the men have created a marketing campaign and even a music video to push their product.
Jamison said he was looking for a way to give back to the community when he decided to help the inmates.
"I think the clothing line is a catalyst. Let's get back on a positive side and do things the right way," Jamison said.
Jamison said part of the proceeds will be used for victim restitution and a home for abused children. "Brak Outt" organizers hope to have their clothes in small stores by this fall.
The inmates have other jobs at the Lansing, Kan., prison. They're making the clothing in their spare time. Distributed by Internet Broadcasting Systems, Inc. This material may not be published, broadcast, rewritten or redistributed.
Clothing Line Should Be In Stores This Fall
UPDATED: 12:17 PM EDT June 8, 2004
KANSAS CITY, Mo. -- Inmates at the Lansing Correctional Facility are getting into the fashion business with a line of clothing called "Brak Outt."
Its creators say the clothing line is designed to change lives -- not get them out of the big house. Convicted felons who remain behind bars, including James Anderson and Kohler Jeffries, worked together to design and create the clothes.
With the help of former University of Kansas basketball star Alonzo Jamison, who is orchestrating things from outside the prison walls, the men have created a marketing campaign and even a music video to push their product.
Jamison said he was looking for a way to give back to the community when he decided to help the inmates.
"I think the clothing line is a catalyst. Let's get back on a positive side and do things the right way," Jamison said.
Jamison said part of the proceeds will be used for victim restitution and a home for abused children. "Brak Outt" organizers hope to have their clothes in small stores by this fall.
The inmates have other jobs at the Lansing, Kan., prison. They're making the clothing in their spare time. Distributed by Internet Broadcasting Systems, Inc. This material may not be published, broadcast, rewritten or redistributed.